We have our own Validators and Tester for Real Estate SEO - Social

1. Facebook Open Graph Tags

What it is

Facebook Open Graph Tags are a type of structured data that can be placed on your page to control what is shown when your page is shared on Facebook. You can indicate exactly what content should appear in a sharing snippet's title, description, imagery and other information. This is useful when pages like your homepage, products or articles are shared, and effective sharing can drive traffic and conversions. You may want to ensure that the content presented is correct and has the highest chance of attracting visitors. If you don't define specific content, Facebook may decide automatically which pieces of text and imagery are displayed which may not always be correct or appealing.

How to fix it

We recommend defining as many of Facebook's Open Graph fields as possible, and inserting this code into the HTML of your page. Facebook has a helper tool for creating this content, or sometimes it can be written automatically with the help of a CMS plugin.

2. Facebook Pixel

What it is

Facebook Pixel is a piece of analytics code that allows Facebook to capture and analyse visitor information from your site. This allows you to retarget these visitors with Facebook messaging in future, or build new 'lookalike' audiences similar to your existing visitors.

How to fix it

In can be a good idea to install a Facebook Pixel if you intend to do any Facebook related marketing in the future in order to prepare audience data.

3. Twitter Cards

What it is

Similar to Facebook Open Graph Tags, X Cards are a type of structured data that can be placed on your page to control what is shown when your page is shared on X. You can indicate exactly what content should appear in a sharing snippet's title, description, imagery and other information.

How to fix it

We recommend defining as many of X`s Cards as possible, and inserting this code into the HTML of your page. X has a cards markup tool for creating this content, or sometimes it can be written automatically with the help of a CMS plugin.