We have our own Validators and Tester for Real Estate SEO - On Page SEO

1. Title Tag Checker

Title Tag Checker Tool. Optimize your HTML Title Tags for SEO

What it is

The Title Tag is an important HTML element that tells users and Search Engines what the topic of the webpage is and the type of keywords the page should rank for. The Title will appear in the Header Bar of a user's browser. It is also one of the most important (and easiest to improve) On-Page SEO factors.

How to fix it

We recommend setting a keyword rich Title between 50–60 characters. This is often simple to enter into your CMS system or may need to be manually set in the header section of the HTML code.

2. Meta Description Checker

Meta Description Checker Tool. Review and Optimize your HTML Meta Description Tag for SEO.

What it is

Meta Description is another important HTML element that explains more descriptively to Search Engines what your page is about. Meta Descriptions are often used as the text snippets used in Search Engine results (though Search Engines are inceasingly generating these themselves) and can help further signal to Search Engines what keywords your page should rank for.

How to fix it

Make sure your page has a Meta Description included, and is at an optimum length (between 120 and 160 characters). Make your Meta Description text interesting and easy to comprehend. Use phrases and keywords relevant to the page and user that you would like to rank for. Meta Description is normally available to be updated in your CMS.

3. Hreflang Checker

Hreflang Checker Tool identifies the presence of alternative language tags on a page, which are recommended on multilingual sites.

What it is

Hreflang is an HTML attribute used to specify the language and geographical targeting of a page. It is commonly used together with the 'alternate' attribute in the code of a page to signal to Search Engines a list of alternative language or geographic versions of the current page.

How to fix it

If you have multiple versions of the same page in different languages, it is important to add Hreflang tags to tell Search Engines about these variations. This code may need to be manually added into the HTML code of your page, but is also often controlled by your CMS or plugin system if multi-lingual features are enabled.

4. HTML Lang Attribute Check

This check identifies the presence of the Lang attribute in your site's HTML. Having this attribute is highly recommended to prevent language confusion or misinterprataion by browsers or Search Engines.

What it is

The lang attribute is used to describe the intended language of the current page to user's browsers and Search Engines. Search Engines may use the lang attribute to return language specific search results to a searcher, and in the browser, lang attribute can signal the need to switch to a different language if it is different to the user's own preferred language.

How to fix it

We recommend adding the lang attribute to the HTML tag of every page to avoid any chance of misinterpretation of language. This may need to be manually added to the site's HTML code, or may be controlled by your CMS.

5. Canonical Tag Checker

Canonical Checker tool looks for the presence of the Canonical Tag in your site's HTML. Google recommends having this tag present on every page.

What it is

The Canonical Tag is a HTML Tag that tells Search Engines the primary URL of a page. URLs can have multiple versions due to things like parameters being passed or www and non-www versions, resulting in potential duplicate content. Google recommends all pages specify a Canonical for this reason.

How to fix it

You may need to determine what the primary preferred version of the page is. Often the CMS may manage this, or provide the ability to specify it.

6. SERP Preview Tool

SERP Preview Tool allows you to check how your SERP Snippet may look in when presented in Search Results based on your website's data.

What it is

The SERP Snippet illustrates how your page may be shown in Search Results for a particular query. Typically the page's Title, URL and Meta Description have been the main components utilized here, and hence could be carefully dictated, though Search Engines are more frequently building these snippets themselves to better represent the page content to their searchers.

How to fix it

It's important that the SERP Snippet is enticing for your searchers to click on, and accurately represents your content to avoid bounces or heavy re-writing by the Search Engine. You should keep these factors in mind when populating the page Title, Meta Description and URL.

7. H1 Checker

Header Tag Checker Tool. Check that you are using a H1 Tag on your page.

What it is

The H1 Header Tag is one of the most important ways of signaling to Search Engines the topic of a page and subsequently the keywords it should rank for. The H1 Tag normally appears as visible text in the largest font size on the page.

How to fix it

We recommend adding a H1 Header Tag near the top of your page content and include important keywords you would like to rank for. You should have one, and only one H1 tag on each page. If you are using a CMS, this would normally be entered into the core content section of the page.

8. Header Tag Checker

Header Tag Checker Tool. Check that you are using Header Tags.

What it is

The H2-H6 Header Tags are an important way of organizing the content of your page and signaling to Search Engines the longer tail topics your page should rank for.

How to fix it

We recommend including at least 2 other Header Tag levels on your page (such as H2 and H3) in addition to the H1. It is useful to also include important keywords in these Header Tags. These would be added to the core content section of your page.

9. Keyword Density & Consistency Tool

What it is

Generally a page should be targeted to rank for particular set of keywords or phrases. These keywords should be used with some consistency in page content (naturally and without stuffing) to maximize ranking potential for those keywords. This means these keywords should be present across the most important HTML tags of the page, and used with some frequency in the general page text content. The keyword consistency check illustrates the keywords we have identified appearing most frequently in these areas.

How to fix it

If the keywords and phrases identified don't match your intended ranking keywords, and do not show a level of consistency, you should consider amending your core page content to better include these.

10. Top Keyword Rankings Tool

What it is

The goal of Search Engine Optimization is to improve the ranking of your website for particular keywords to drive more clicks and traffic to your site. The Top Keyword Rankings check shows you the keywords that your site is currently ranking for, ordered by those that are likely driving the most traffic to your site due to a combination of high Search Volume and high ranking. Note, this data is a snapshot and may be several weeks old in some cases.

11. Website Word Count Tool

What it is

Numerous studies have shown that there is a relationship between the amount of content on a page (typically measured in word count) and it's ranking potential - generally longer content will rank higher. Obviously content also needs to be topically relevant, keyword rich and highly readable for the visitor. Note, in our assessment, we look at all selectable text on the page at load time, not hidden content.

How to fix it

As a general guideline, it is recommended to have at least 500 words of content on a page to give it some ranking potential. However this should be considered on a case by case basis. It may not be relevant for particular pages like 'contact us' pages for example.

12. Image Alt Tag Checker

What it is

Alternate Image Text or Alt Text is descriptive text that is displayed in place of an image if it can't be loaded, as well as a label on an image when it is moused over in the browser, to give more information to the visitor. Additionally, Search Engines use provided Alt Text to better understand the content of an image. Image SEO is not widely known, but having your image rank for image searches is an overlooked way of gaining traffic and backlinks to your site.

How to fix it

We recommend adding useful and keyword rich Alt Text for pages's main images, in particular those that could have ranking potential. This should be considered on a case-by-case basis. Often there may be imagery such as UI components or tracking pixels where it may not be useful to add Alt Text, though we have tried to filter a number of these out in our analysis.

13. Backlink Checker

Backlink Checker lets you see all the backlinks pointing to a site or page, as well as the site’s key domain metrics

Check all the most important backlink metrics instantly in one dashboard.

Get a better understanding of how your or your competitors are performing in search.

Get the detailed information you need for effective backlink research and analysis.

14. Internal Link Checker

What it is

On-Page Link Structuring is a complex SEO topic with a variety of opinions covering how frequently you should link to external vs internal pages, and in which cases to use nofollow links. We provide an informational breakdown on on the page's links for your review.

How to fix it

Some general principles in regards to link structuring include having a strong proportion of your links being to internal pages, as well as explicitly using 'Nofollow' links for any external links that may be to lower quality sites where you don't intend to pass value.

15. SEO Friendly URL Checker

What it is

In general, website URLs should be simple and human readable or 'friendly'. This aids in human recognition of the page in the address bar, makes manually typing a page easier, as well as providing more context around the page to Search Engines.

How to fix it

You should aim to use short human readable URLs, with words separated by hyphens, and remove file names, special characters, code strings and multiple levels of sub-folders. Most modern CMS systems will provide options to create friendly URLs. In some systems where a website is older or a collection of files this may be more challenging to reconfigure, but can still be achieved.

16. Noindex Tag Test

What it is

A critical part of a page's ranking potential is ensuring that it can actually be accessed by Search Engines. The Noindex Tag, when used on pages, tells Search Engines to ignore a page, and can destroy out it's ranking ability. Sometimes these tags are added intentionally for low value pages, but sometimes they are left over unintentionally from a theme or template that has been used on the site, or forgotten to be removed by a developer when a website moves from design and testing to live usage.

How to fix it

If you want the page to rank and it's using a Noindex Tag, you will need to remove the tag from your page's HTML entirely. This may require access to the frontend HTML code, and may need to be done by a developer. If you are using a CMS, you may have an option enabled to prevent indexing of the page, which should be turned off.

17. Robots.txt Checker

What it is

Robots.txt is a text file that provides instructions to Search Engine crawlers on how to crawl your site, including types of pages to access or not access. It is often the gatekeeper of your site, and normally the first thing a Search Engine bot will access.

How to fix it

We recommend always having a robots file in place for your site. These can be automatically created using a free online utility, Wordpress plugin, or your CMS's robots.txt creation process.

18. XML Sitemap Checker

What it is

A Sitemap is an XML data file on your site that lists all of your site's pages that are available for crawling together with other useful information like last update times and crawling priority. Sitemap files help Search Engines find all your pages to give them the highest chance of being indexed and ranked.

How to fix it

We recommend always having a Sitemaps file in place for your site. Sitemaps can be created manually using a utility, Wordpress plugin, or your CMS's Sitemap creation process. Additionally, the Sitemap should be referenced in your robots.txt file.

19. Sitemap Validator

This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.

Our xml sitemap validator will inform you straight away if there are any problems with your sitemaps allowing you to make changes prior to submitting it to Google.

20. Schema.org Structured Data

What it is

Schema.org Structured Data Markup is a collection of data tags that can be added to your site to allow Search Engines to more easily interpret the content and use it to enhance Search Results. For example there are tags for providing information about your Local Business such as address and phone number, or adding product information on e-commerce pages so that these products can be displayed in shopping aggregators like Google Shopping.

How to fix it

It is a good idea to start incorporating some relevant Schema.org tags into your site to improve interpretation and display by Search Engines.

21. Url Status Code Checker

Header Status Code Checker Tool.

What it is

The HTTP status code in the website header is a three-digit numeric value in the server's HTTP response, indicating the result of the request processing, such as successful execution (e.g., '200 OK') or an error (e.g., '404 Not Found').

How to fix it

If the status code is not 200 OK, the recommendations for fixing it depend on the specific status code. Here are some common codes and corresponding suggestions:

• 404 Not Found: This status code indicates that the requested resource is not found on the server. Check the correctness of the URL, path, or filename. Ensure that the file or page exists on the server.
• 500 Internal Server Error: This status code points to an internal server error. Check the server error logs for details and try to identify and fix the issue in your application code or server settings.
• 403 Forbidden: This status code means you don't have permission to access the requested resource. Check file and directory access permissions on the server.
• 401 Unauthorized: This status code indicates that authentication is required to access the resource. Make sure you provide the correct credentials.
• 302 Found (or other redirects): This status code indicates a redirection. Check the target URL and ensure that the redirect is configured correctly.

A general approach involves analyzing server logs, reading error messages, and testing requests using browser developer tools. Depending on the specific status code and situation, additional steps may be required to identify and resolve the issue.